The largest domain registrar in the world, Godaddy, is using a number of marketing tricks to drive traffic to its website. First, they publish a Godaddy promo code for all hosting packages, which convinces even the most doubtful person that their service is offered in the form of a winning deal. Second, they use mental conditioning, a form of brainwashing, to link a pleasurable event (sexy commercials) to a great service (hosting).
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GoDaddy Uses Classical Conditioning of the Mind with Commercials of Beautiful Women
Those with no idea about who or what a Pavlov’s dog is should look it up on the web, and try to understand how classical conditioning works. It’s pretty simple, and the summary of it in this case is that they managed to train consumers to head straight for the GoDaddy.com website the minute they see the company’s Super Bowl ad on TV. It’s a brilliant branding and marketing campaign that is generating huge amounts of traffic to the website every year.
The company first cooks up a faux controversy by producing ads showing GoDaddy Girls in skimpy attire and risque situations that cannot be shown on primetime television. Once the ad gets banned, they come up another one that talks up the first ad and tells viewers it can be seen on the company’s website. The massive TV audience sees the second ad and immediately checks out the banned one on the web.
This extremely effective gimmick was first tested out in 2008, perhaps unintentionally. Let’s follow along and see how it works. The Super Bowl XLII ad in 2008 was called Exposure and featured Indy racecar driver Danica Patrick.
Fox banned the ad because it had beavers, even though they were the actual kind – animatronic beavers. Fox wanted the word beavers gone from the ad. Instead, they got a second one called Spot On which shows some people watching the game. One of them opens up his computer to see the banned ad that’s only available on the web. These ads caused so much hype that GoDaddy got 1.5 million visitors to its website instantly.
In 2009, people were expecting something just as naughty, and they were not disappointed. This time, there were different ad versions made for television and the Internet. The TV spots again showed Danica and teasers that told viewers of the much hotter ads that were only on the Internet and could not be shown on TV.
The 2009 campaign again raised a whirlwind of traffic to their website. Domain registrations credited to the ads were 110% higher as compared to the sales generated by the 2008 ads. A Pavlovian system had been perfected that has conditioned consumers, and they now know how to create a faux controversy with different ads on TV and the Internet.
By 2010, the conditioning was complete and everyone already knew what they had to do. The ads on television showed Danica in two different spots. One was a traditional TV ad showing her getting a massage when the masseuse starts dancing. The second one is depicted as a news ad, with Danica being questioned about the Internet ads that can’t be shown on television.
Again, this second news ad pushed an epic amount of traffic to the website. The huge surge of visitors resulted in sales at an incredibly high level that the company had never witnessed before. Every Super Bowl ad is created to cause some hype for the brand, but only GoDaddy got consumers trained to respond so predictably and rush to their website immediately after seeing the television ads.
The marketing team of Godaddy is certainly knowledgeable and smart. They win, and the consumer wins as well. Make sure you use the coupon cjcrmn1hos to save on web hosting.